Next week at ICAST 2025, anglers and retailers get an exclusive first look at the Z-Man SWAG™ LT line-through swimbait. We’re sharing these insider details early so you can plan your tournament strategies and retail displays ahead of the big […]
Z-Man SWAG™ LT Swimbait: Five-Tool ElaZtech® Bass Bait—Exclusive ICAST 2025 Preview Read More »
When the sun’s out and the tide’s moving, only one hat belongs on your head: an American flag straw hat. These wide-brimmed, patriotic hats aren’t just about looks—they’re built for performance in the harshest fishing and beach conditions. Whether you’re casting
Best American Flag Straw Hats for Fishing and Beach Days (2025 Buyer’s Guide) Read More »
Whether you’re casting lines from a skiff, wading the flats, or spending long days on open water, your fishing hat is more than just sun cover — it’s your first line of defense against the elements. Anglers today face intense
Ultimate Guide to Fishing Hats for Anglers (2025) Read More »
Gus Montoya’s girlfriend, Yissel got her personal best in this 24″ Trout out of the Indian Lagoon system on the Unfair Lures, Rip N Slash! Congrats, that is seriously one of the prettiest trout we’ve seen in awhile! Fishing the Indian
Yissel with her personal best Indian Lagoon trout Read More »
Attention, anglers! If you’re in search of the perfect headgear to accompany you on your fishing adventures, look no further. Fishing hats are not only a staple accessory but also a vital tool for protecting yourself from the elements while
The Ultimate Guide to Fishing Hats: Shielding Anglers with Style and Functionality Read More »
LIVETARGET’s revolutionary new topwater commotion bait combines a super realistic anatomically front section and custom spinner blade tail to create massive noise during retrieval. The artisans at LIVETARGET unveiled an entirely new topwater lure design, one that’s going to rock
Mullet lure or fish dip? Read More »
Barracuda Tackle says: We are asked frequently, what separates a Barracuda Cast Net from the rest of the pack? And among many things, the leads we use are definitely a game changer. The lead weights while small and simple are
Barracuda Cast Net for the win. Read More »
Striper say whaaaattt??? Heading north to Cape Cod to test a new “Top Secret” combo for Shimano, Roy Leyva was putting some sore lips on the stripers including this 32# beauty. Over the next 4 months, Roy is travelling the
Roy Leyva and Shimano are hitting the Striper with Sore Lips! Read More »
You won’t find a cooler species of Saltwater Fish than the Flying Fish. These neat creatures appear as part fish, part bird with their ability to take to the air with giant leaps out of the water and use large
Flying Fish Cool Saltwater Fish Read More »
Tampa, FL — Florida Fishing Products, a company that specializes in designing high quality saltwater spinning reels, announced that they have packed their last reel. Just three months after the release of their new saltwater spinning reel, called the Osprey,
Florida Fishing Products shocks Fishing Industry with Success Read More »
